The Monaco Calibre 12 ACM will have a production run limited to 1200 units. Tag Heuer is their official timing partner and thus created this 39mm black dialed Monaco featuring the ACM logo on the dial. Above is the Monaco Calibre 12 ACM Limited Edition (CAW211K) which celebrates the first year of partnership between Tag Heuer and the Automobile Club de Monaco, the group responsible for organizing a series of races throughout Monaco, including the Monaco Gran Prix. Tag Heuer celebrated the 2012 Monaco GP by announcing four watches, two limited editions that directly commemorate the Monaco Grand Prix, and the “re-release” of two special editions which were previously only available through Tag Heuer boutiques. A big marketing campaign success by most accounts. Other brands have tried to connect themselves with motorsports but from track day junkies like Steve McQueen, to modern day World Champions like Jenson Button, Tag Heuer has become the reigning watch brand in motorsports.
In addition to the manufactures, Tag Heuer has also seen their brand represented by some of F1’s best drivers, including Alain Prost, Jenson Button, Lewis Hamilton and Ayrton Senna. Tag has made special editions for not only Mercedes but also McLaren, one of the most successful F1 teams of all time. Many of their most famous models are tributes to notable elements within the world of motorsport, consider the Camaro, Carrera, Silverstone, Monza, Formula 1, and of course, the Monaco. Few watch brands have as strong a symbiotic relationship with motorsports as Tag Heuer.
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