So really the marketing of this place isn’t far off as the Magic Kingdom park alone has the ability to make visitors feel part of a one-of-a-kind experience.įor example, characters coming to life that you can directly interact with and firework shows occurring every single night. It’s clear that the magic kingdom creates a unique experience for visitors, including famous Disney characters in carnivals and celebrations, and this is something other parks around the world can’t offer on the same level. Located in Florida in the US, it was impossible for us not to kick things off with this park within the Walt Disney Resort, due to its sheer popularity.ĭespite the park bringing in millions year on year, it is actually the smallest of the four parks within the resort and has only 4 “thrill rides”. Therefore, in this post we will be highlighting some of the best theme park examples that exist across the world, and looking into how they market the experiences they offer and whether their brand identity has stood the test of time.įirst up on the list we have Disney’s Magic Kingdom, which has been branded “The most magical place on earth”.
When marketing a theme park in particular, there should be emphasis on social media, website design, and repurposing user-generated content. This got us thinking about what is most important when it comes to branding and marketing a theme park, is it advertising the adrenaline pumping rides, or creating an experience that lasts for days on end?
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